Don't let your profits drive away: The true ROI of trailer tracking

Protecting trailers isn't an expense; it's an investment with a powerful return. From logistics firms and construction companies to agricultural enterprises, these mobile storage units can hold enormous value.

This breakdown illustrates why the small cost of a GPS trailer tracker is more than offset by the substantial financial benefits it delivers, both by preventing theft and enhancing operational efficiency.

The cost of inaction: What you stand to lose

Before calculating the return on investment (ROI), it is essential to understand the actual financial risk of leaving trailers unsecured. The cost of a stolen trailer goes far beyond its replacement value.

The direct cost of theft

Trailer theft is a significant problem in the UK, especially for rural and logistics businesses. The figures speak for themselves:

Across the agricultural sector, trailer theft rose by 15% to an estimated value of £1.3 million in 20241. The logistics sector has also suffered, with £68.3 million in freight crime losses in 20232.

If your trailer is stolen, you face costs for:

Asset replacement: The full, un-depreciated cost of buying a new trailer, which can range from £5,0003for a general-purpose unit to well over £50,0004for a specialised refrigerated or heavy-duty HGV trailer.

Cargo loss: For refrigerated or HGV units, the value of the stolen cargo (which can be high-value goods, medicine, or food) often far exceeds the value of the trailer itself.

Insurance: The immediate cost of your policy excess/deductible, plus the inevitable increase in your premium for subsequent years.

Indirect & operational costs

The biggest profit killer is often the interruption to your business operations:

Lost revenue: An idle team or cancelled delivery due to a missing trailer result in a direct loss of income.

Expedited costs: The need to hire a temporary replacement or pay for urgent, expensive shipping of goods to avoid missing a client deadline.

Staff time: Valuable time spent by managers and admin staff dealing with police reports, filing insurance claims, and sourcing replacement equipment instead of focusing on profitable work.

The investment: Calculating the tracking cost

Compared to the losses outlined above, the cost of a high-quality trailer tracker is self-evident.

Investment factorEstimated UK cost (per tracking device)
Hardware installation£100 - £1405(one-off fee)
Subscription£11 - £196per month (ongoing cost)
Total annual costApproximately £132 - £228 (after the initial purchase)

For the price of a few cups of coffee per month, you gain a constant, real-time connection to a five-figure (or more) asset.

The Return on Investment: Generating financial gain

A tracker doesn't just prevent loss; it actively helps your business generate more revenue and reduce operating expenses.

Security ROI: The ultimate insurance

The primary ROI is simple: Maximum recovery.

Asset protection: A tracker with movement alerts and on-demand GPS location dramatically increases the chances of you recovering your stolen trailer quickly, often before it can be stripped for parts or moved overseas. With costs for a replacement being in the thousands, a single successful recovery pays for years, even decades, of tracking subscriptions.

Insurance savings: Many reputable insurers will offer a discount (often between 15% and 25%7) on your commercial policy if a Thatcham-approved tracking device is installed, immediately offsetting your annual subscription fee.

Operational ROI: Saving time and fuel

For transport and logistics businesses, the tracker turns a vulnerable asset into a smart one, leading to daily savings:

Improved utilisation: Instantly locating 'dropped' or parked trailers enables managers to reallocate and attach a unit to a job more quickly, eliminating the need to hire or purchase new assets unnecessarily.

Reduced fuel costs: By monitoring when and where your trailer is towed, you gain data to help optimise routes and minimise unnecessary mileage.

Proactive maintenance: For powered units, telematics can track actual hours of use, allowing for predictive servicing and preventing major breakdowns and costly, unscheduled downtime.

Specialised ROI for high-value operations

Refrigerated cargo integrity: GPS trackers with integrated temperature sensors enable you to verify that your goods remained within the safe temperature range throughout the entire journey, thereby preventing claims and substantial losses due to spoiled perishable cargo.

The conclusion: The cost vs. the certainty

The calculation for the ROI of a GPS trailer tracker is straightforward. You are investing a few hundred pounds to protect against potential losses of thousands, while simultaneously generating small, incremental savings through efficiency every single day.

When you weigh the total cost of a single theft incident, including replacement, lost cargo, downtime, and insurance premium hikes against the minimal cost of a tracking device, the decision is clear: Trailer tracking is not a luxury; it is a non-negotiable step to protect your bottom line.

Sources:

  1. NFU Mutual. (2025). NFU Mutual Rural Crime Report 2025. https://www.nfumutual.co.uk/globalassets/farming/rural-crime/2025/rural-crime-report-2025.pdf
  2. RHA APPG Freight Crime Report: https://www.rha.uk.net/Portals/0/RHA_APPG%20Freight%20Crime%20Report_241112.pdf?ver=UsWyWuWYdhkXr9K6Uq1ylQ%3d%3d
  3. General trailer listings: https://indespension.co.uk/category/new-trailers/
  4. HGV trailer listings: https://www.trucklocator.co.uk/listings/new-curtain-side-trailers-semi-trailers-for-sale/?Category=50519&Condition=NEW#:~:text=Curtain%20Side%20Trailers-,Options,3%20SLIDING%20SIDE%20POST
  5. Configuration fee and device installation cost (not including weekend fee): https://www.radius.com/en-gb/telematics-charges/
  6. neon-s to neon-r pricing: https://www.radius.com/en-gb/telematics/terms-conditions/list-price/
  7. Insurance discounts for Thatcham-approved trackers: https://wecovr.com/guides/how-vehicle-security-devices-can-lower-your-premium/

Need help monitoring your fleet?

Radius offers vehicle tracking systems with dash cam integration to help you protect your drivers and valuable assets. Speak to one of our experts to find the best solution for your business.